It’s kind of an exciting time, especially if you’re into geek movies. Some of these movies, of course, will be horrible, but that’s never stopped audiences from attending huge studio films. Cannibalism has never been a major problem for Hollywood avid moviegoers will make time to see two movies in a weekend, if there good enough reason (or enough hype) to justify the trip, even if it means paying extra for 3D. It probably will be a nerve-wracking summer for filmmakers and studios, but when there’s as many options as there will be in Summer 2011, it’s my guess that - rather than pick and choose - most audiences will see multiple films. Then there was the big rush to 3D, so you have all of these people fighting for a limited number of screens and to get the 3D done, since most of these are hybrids or conversions, so this is a technology that is still in the relatively early stages and there’s going to be a lot of blood pressures going up in the months ahead.
The audience wins but it’s going to be rough for people making these movies. As we were sticking thumb tacks in a calendar we realized that this is going to be looked back upon as Omaha Beach … There’s not a weekend where there won’t be teeth on the floor. There’s never been a summer like this next summer. However, Jon Favreau - who is directing Cowboys and Aliens, starring Harrison Ford, Daniel Craig, and Sam Rockwell - suggested that, for filmmakers and studios, it’s going to be a “blood bath.” It’s Omaha Beach, it’s going to be a blood bath.
Americans are going to be spending a lot of time in theaters come next summer, and while there will certainly be losers, it’s gotta be a good time for the industry as a whole, which is one of the few that’s managed to (mostly) buck the current recession the country is mired in. There is the potential for four billion dollar movies (worldwide), and domestically, probably eight to ten $200 million movies. If it were possible for Hollywood to save the American economy (and we do rank first in the world in film exports), then 2011 is the year it’s likely to do it.
If you like blockbusters, there has never been a summer like what we’re expecting in 2011.
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